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Avery Dennison RFID Announces Partnership with Target

Will be utilized on apparel and a number of home products.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Avery Dennison has announced a global RFID partnership agreement with Target Corporation, as part of Target’s deployment of RFID technology to more than 1,600 stores to help maximize inventory availability and deliver an enhanced guest experience. This deployment is the largest of its kind.
 
Target is leveraging Avery Dennison’s broad UHF RFID portfolio for a variety of category and performance needs, including apparel and a number of home products. In addition, Avery Dennison RFID tags have been seamlessly integrated with current trim products to optimize the branding of the garments being tagged.
 
“In the apparel industry, having an accurate picture of stock availability is an important driver for retailers to deliver an optimized omnichannel experience,” said Bill Toney, VP for RFID market development at Avery Dennison.

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